Could Motorsport Handle Another Pandemic? Lessons From COVID and the Hantavirus Headlines
Revenue optimization, Simracing David Vaucher Revenue optimization, Simracing David Vaucher

Could Motorsport Handle Another Pandemic? Lessons From COVID and the Hantavirus Headlines

Hantavirus is not COVID.

But the underlying lesson remains unchanged: industries optimized entirely around uninterrupted normality become vulnerable when conditions suddenly change.

Motorsport survived the last major disruption, but six years later the world appears even less stable, and the smart approach now is ensuring the industry does not need to improvise again.

In the tragic event of another pandemic, the motorsport industry can only hope it did not forget to apply the lessons of the previous one in its haste to get “back to normal”.

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The Vaucher Analytics State of Motorsport 2025: The WEC and IMSA

The Vaucher Analytics State of Motorsport 2025: The WEC and IMSA

Endurance racing doesn’t dominate global motorsport conversation the way Formula 1 does, but in 2025 it delivered something arguably more impressive: sustained, organic growth across multiple continents and two major rulebooks; indeed, although WEC and IMSA now operate within a broadly shared prototype ecosystem, they’re still distinct products with different audiences, commercial structures, and internal priorities.

Nevertheless, their shared success comes from a phenomenal on-track product, showcasing multi-class action, manufacturer storytelling, and the kind of racing purists swear by. And crucially, unlike some other series, WEC and IMSA genuinely seem to understand what they are and how they appeal to people.

But beneath that success, three separate fault lines began to emerge in 2025. Each one matters not because endurance racing is struggling (it isn’t), but because the future depends on navigating these issues without breaking the momentum the sport has finally built.

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Inside SimRacing Expo 2025: Passion, Progress, and a Market Searching for Maximum Grip
Revenue optimization, Simracing David Vaucher Revenue optimization, Simracing David Vaucher

Inside SimRacing Expo 2025: Passion, Progress, and a Market Searching for Maximum Grip

Walking out of Messe Dortmund, I felt optimism, and impatience. 

This year’s SimRacing Expo 2025 proved simracing has passion, products, and momentum.

What it still needs is connection; to the broader motorsport world, and to the people who will define its future.

Will the simracing community fuel further growth by embracing the trends that are powering real life motorsport, and if it does, will real life motorsport finally begin to care a little more about simracing?

I’m already counting down the days to SimRacing Expo 2026 to find out.

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