The Business Case for Motorsport
A Motorsport Strategy Framework for Creating Brand Value, Technology Credibility, and Commercial Return
Racing Is Not About Lap Times: Why Factory Programs Exist to Solve Business Problems, Not Win Races
Here is the concept that separates lasting factory programs from financially unsustainable ones, and the one that is likely to anger many a motorsport fan and professional:
You only need enough performance, coupled with a plan, to remain commercially credible; you do not need to dominate.
The Death of the Iconic Racing Livery, And What Teams Must Change to Revive It
This article examines those underlying drivers and explores what teams can do, in practical terms, to recover some of the cultural and commercial power that liveries like Alitalia and Martini still command decades later.
Chinese EVs: Strategic Options for Legacy Carmakers
Chinese EVs are reshaping Europe’s car market. This hub summarizes the strategic options for European automakers: brand, longevity, and racing-driven emotion.