Racing’s Second Revolution - Part 1: Why Motorsport Racing Teams Must Move Beyond Sponsorship
If you don’t have OEM support, sponsorship is effectively your only oxygen, and if a sponsor cuts back or disappears, the cycle starts all over again.
This is the fundamental problem: how sponsorship looks or is activated is of course going to follow Ron Dennis’s playbook and be much more polished than it was in the 1960’s, but it’s still the same paradigm, and remember, even Ron Dennis’s playbook is now nearing 50 years old!
Racing, Politics and Power: Why Porsche’s WEC Threat Isn’t Really About Money
Porsche’s hints at quitting the WEC aren’t really about money, but about influence over the rules that shape the sport. Rivals like Ferrari and McLaren are showing that creative funding models exist, making withdrawal a short-sighted option. In endurance racing’s Platinum Age, walking away would only hand rivals the spotlight; Porsche’s real play is leverage, not exit.
Quality Over Quantity: The Harsh Future Facing IndyCar’s Midfield
Ed Carpenter Racing was the first to go public in its search for funding. This must have been tough, but it allowed them to get ahead of a narrative that is easy to tell with hindsight.
Investors are pattern-recognition machines. Seeing three “please fund us” headlines in less than a year would reframe the issue as systemic fragility in IndyCar’s midfield.
Who would want to invest in that?
From Game to Operating System: Why the Cosworth–iRacing Partnership Could Redefine Motorsport by 2030
On August 28, 2025, iRacing announced a landmark partnership with Cosworth, the legendary engineering firm producing everything from engines to steering wheels to, pertinently for this announcement, software.
At first glance, this might sound like a “nice upgrade” for sim racers who want to feel a little closer to the action: Cosworth’s Pi Toolbox, highly regarded in professional race telemetry, will be made available to all iRacing users.
Cosworth is no stranger to the sim racing space, having already released consumer versions of some of their highly recognizable, real-life steering wheels.
But this news is far bigger than just new features for a PC sim.