The First Principles of Growth: Why the WRC and IndyCar Must Stop Building For Retention
In motorsport, as in any business, growth doesn’t happen by accident. It comes from making deliberate choices about who your future customers are and building everything around them.
That means identifying the right audience, understanding their expectations, and aligning your product, message, and experience accordingly.
Judging from the stagnant state of both series, the mistake WRC and IndyCar seem to keep making isn’t about execution or the respective racing products (in my opinion, they’re both unique and world-class), it’s about orientation.
They’re still looking backwards, whether they mean to or not.
10 Truths About Motorsports Hiding In Plain Sight
These ten truths won’t fix everything but they may explain why so many motorsports teams struggle, why sponsors hesitate, and why certain series are quietly pulling ahead.
If you're in the ecosystem, whether you’re representing a team, brand, or platform, this is what you're up against.
Why Sim Racing Campaigns Are An Untapped Goldmine For Automotive Brands
Sim racing has become a technically sophisticated, community-rich ecosystem where players are not just consumers; they’re fans, evangelists, and lifelong car enthusiasts in the making.
And yet, most automotive brands have barely scratched the surface of what this space can offer.
We’ve seen what’s possible in games like Test Drive: Ferrari Racing Legends over a decade ago.
While the physics may not have aged well, the structure, a narrative-driven, brand-specific campaign, remains a compelling model which hasn’t really been pushed forward in over a decade.
In today’s fragmented gaming landscape, bringing that experience into modern sim racing platforms could unlock enormous value for brands and players alike.
When Access Becomes Chaos: The Fan Safety Crisis Motorsport Is Not Seeing
My fear is that motorsport is again careening down a treacherous road it’s already travelled, waiting for something to go wrong before writing the rules.
Let’s not do that.
I want to enjoy a day at the track with my wife, and another after that, and another, until we can’t physically go to the track anymore.
I want the same for everyone else and their family.
Let’s not wait until we’re reading about another disaster, this time not involving a car, but a crowd.
Not a fatal crash, but a failed evacuation.
Not a broken barrier, but a blocked tunnel.
This isn’t about catastrophizing. It’s about foresight, it’s about respecting people’s very lives by assuring them that if they show up to an FIA event, the only strong emotion they will feel is the joy they experience as a Hypercar or Formula 1 car flashes by them.