The “Un-EV”: Rethinking What an Electric Sports Car Should Be
Revenue optimization, Electric Vehicles David Vaucher Revenue optimization, Electric Vehicles David Vaucher

The “Un-EV”: Rethinking What an Electric Sports Car Should Be

Ferrari and Jaguar are the next big players in 2026 shooting their shot.

Maybe either or both of them will be the ones to finally crack the code for the “un-EV”: a high-performance electric car that rejects the worst assumptions of current EV design, embraces tactile and emotional coherence, and uses electric architecture to create something that could never have existed before.

These cars are still a mystery because both manufacturers know they have to get everything right, and if they end up looking and driving nothing like a “regular” EV, the only surprise may be that it took so long to get to that point.

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