Audi’s “A Drift Through Time” Shows How Legacy Automotive Brands Can Create EV Desire

Audi just showed the rest of the industry what the EV era requires, not more technology, but more identity.

If legacy automakers hope to defend themselves from a generation of Chinese EVs that will rapidly commoditize hardware, the solution isn’t more screens or more range.

It’s Audi’s strategy: take your motorsport heritage, pull it through time, and make the future feel earned.