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Welcome Message
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Laying the Groundwork
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Preparing to "Go-Live"
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Selling Sponsorships
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Lesson 10: Identifying Sponsorship Targets
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Lesson 11: Sales and the Art of Problem Identification
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Lesson 11.1: Problem Identification AI Voice Chat Case Study
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Lesson 12: Pitching and Closing
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Lesson 12.1: Pitching and Closing Case Study 1
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Lesson 12.2: Pitching and Closing Case Study 2
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Lesson 13: Delivering On Your Promises
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Final Wrap Up
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Additional Content
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Sponsorship - A problem even the professionals have trouble solving
“I’ve had a hell of a time, just to be frank, finding sponsorship for IndyCar, going IndyCar racing and the question that that begs for me is…yea it would be nice if the number I was asking for was less…if I could go ask for 450 instead of 800, that would be nice, but really the the thing that would make a difference is if this was actually just worth 1.5, if the value proposition for doing this was clear and elevated.”
- JR Hildebrand on The Race IndyCar podcast

