Vaucher Analytics Motorsports Sponsorship Accelerator

Sponsorship - A problem even the professionals have trouble solving

I’ve had a hell of a time, just to be frank, finding sponsorship for IndyCar, going IndyCar racing and the question that that begs for me is…yea it would be nice if the number I was asking for was less…if I could go ask for 450 instead of 800, that would be nice, but really the the thing that would make a difference is if this was actually just worth 1.5, if the value proposition for doing this was clear and elevated.”

- JR Hildebrand on The Race IndyCar podcast