Why Sim Racing Campaigns Are An Untapped Goldmine For Automotive Brands
Sim racing has become a technically sophisticated, community-rich ecosystem where players are not just consumers; they’re fans, evangelists, and lifelong car enthusiasts in the making.
And yet, most automotive brands have barely scratched the surface of what this space can offer.
We’ve seen what’s possible in games like Test Drive: Ferrari Racing Legends over a decade ago.
While the physics may not have aged well, the structure, a narrative-driven, brand-specific campaign, remains a compelling model which hasn’t really been pushed forward in over a decade.
In today’s fragmented gaming landscape, bringing that experience into modern sim racing platforms could unlock enormous value for brands and players alike.
When Access Becomes Chaos: The Fan Safety Crisis Motorsport Is Not Seeing
My fear is that motorsport is again careening down a treacherous road it’s already travelled, waiting for something to go wrong before writing the rules.
Let’s not do that.
I want to enjoy a day at the track with my wife, and another after that, and another, until we can’t physically go to the track anymore.
I want the same for everyone else and their family.
Let’s not wait until we’re reading about another disaster, this time not involving a car, but a crowd.
Not a fatal crash, but a failed evacuation.
Not a broken barrier, but a blocked tunnel.
This isn’t about catastrophizing. It’s about foresight, it’s about respecting people’s very lives by assuring them that if they show up to an FIA event, the only strong emotion they will feel is the joy they experience as a Hypercar or Formula 1 car flashes by them.
The Financial Audit That Could Save Your LMGT3 Team Over 100,000 Euros
In our previous breakdown of LMGT3 racing team expenses, we mapped the typical cost structure. This article takes it further based on the principle that when budgets are large in absolute terms, even small changes on a percentage basis can absolutely move the cash-flow needle.
5 Strategies Motorsports Racing Teams Can Implement Today to Cut Costs Without Sacrificing Performance
Every year, costs go up: fuel, freight, parts, labor.
And now we should add tariffs to the mix.
Meanwhile, sponsorship dollars are harder to secure, and prize money can’t be relied on to keep pace either as both fall under the squeeze of tough macro-economic conditions.
The result? Teams are burning through budgets faster, with less margin for error. Without proactive cost management, many risk being priced out of competition—or forced to make painful compromises that hurt on-track performance.
Doing nothing is always a choice, and an understandable one: it is easy to make.
At least in the short-term.
However, in times where costs do not go down, this choice.means falling behind, or closing up shop completely.