From Game to Operating System: Why the Cosworth–iRacing Partnership Could Redefine Motorsport by 2030

On August 28, 2025, iRacing announced a landmark partnership with Cosworth, the legendary engineering firm producing everything from engines to steering wheels to, pertinently for this announcement, software.

At first glance, this might sound like a “nice upgrade” for sim racers who want to feel a little closer to the action: Cosworth’s Pi Toolbox, highly regarded in professional race telemetry, will be made available to all iRacing users.

Cosworth is no stranger to the sim racing space, having already released consumer versions of some of their highly recognizable, real-life steering wheels.

But this news is far bigger than just new features for a PC sim.