Motorsport Merch Is Lazy, And It's Costing Teams Millions
Motorsport, from Formula 1 on down, is unabashedly capitalist, in its operations, its scope, and its sheer spectacle.
At every race, the money is on display in every second of coverage. The scale may vary, but only from “kind of expensive” to “ludicrously expensive.”
Merchandise sits comfortably within that ecosystem. It’s not just a revenue stream, it’s capitalism in pure form: the sublimation of self through consumption.
For fans looking for connection, merch is the perfect outlet: an easy, visible way to say this is who I ride with.
So if the emotional buy-in is this strong, the question becomes obvious:
Why are teams still neglecting that loyalty with lazy, uninspired merch?
Ron Dennis Is the Steve Jobs of Formula 1, Here Is His Commercial Playbook
Ask anyone to name a visionary leader, Steve Jobs is never far from top-of-mind.
Far fewer, perhaps no one outside of Formula 1, would associate Ron Dennis with such a question, presuming they have even heard of him.
Nevertheless, I find Ron Dennis absolutely fascinating and his contributions to modern motorsport absolutely stand up to Jobs’s contributions to the tech industry.
Ron Dennis had a vision for how F1 teams could be better, and make no mistake, despite his unique ways (at the time) of approaching team management, his approach earned results.
McLaren Racing CEO Zak Brown Just Validated What Vaucher Analytics Has Been Saying All Year About IndyCar
When someone with the stature of Zak Brown speaks, the motorsports world listens.
So when he recently sat down for an interview with David Land the weekend of the 2025 Ontario Honda Dealers Indy Toronto race and said this, we at Vaucher Analytics paid close attention.
Because that's almost word for word what we've been saying for months.
The 7 Strategic Tensions That Could Define (or Derail…) Formula 1’s Future
Formula 1 is thriving, but it’s not infallible, nothing ever is.
Beneath the glitz of sold-out grands prix and viral TikToks lies a series of high-stakes contradictions, between innovation and regulation, prestige and pop culture, stability and spectacle.
Liberty Media has masterfully laid the foundation for F1’s business model and built on it, but that success now rests on balancing forces that pull in opposite directions:
The Concorde Agreement can lock teams in, but not manufacturers’ faith.
Expansion can fuel growth, but also burnout.
Fan engagement can surge…until scripted PR kills the magic.
F1’s long-term relevance will depend not on avoiding these tensions, but on mastering them. The game isn’t just winning races, it’s sustaining a global platform where culture, commerce, and competition collide.