When Access Becomes Chaos: The Fan Safety Crisis Motorsport Is Not Seeing
Cost optimization, Revenue optimization David Vaucher Cost optimization, Revenue optimization David Vaucher

When Access Becomes Chaos: The Fan Safety Crisis Motorsport Is Not Seeing

My fear is that motorsport is again careening down a treacherous road it’s already travelled, waiting for something to go wrong before writing the rules. 

Let’s not do that.

I want to enjoy a day at the track with my wife, and another after that, and another, until we can’t physically go to the track anymore.

I want the same for everyone else and their family.

Let’s not wait until we’re reading about another disaster, this time not involving a car, but a crowd.

Not a fatal crash, but a failed evacuation.

Not a broken barrier, but a blocked tunnel.

This isn’t about catastrophizing. It’s about foresight, it’s about respecting people’s very lives by assuring them that if they show up to an FIA event, the only strong emotion they will feel is the joy they experience as a Hypercar or Formula 1 car flashes by them.

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5 Strategies Motorsports Racing Teams Can Implement Today to Cut Costs Without Sacrificing Performance
Cost optimization David Vaucher Cost optimization David Vaucher

5 Strategies Motorsports Racing Teams Can Implement Today to Cut Costs Without Sacrificing Performance

Every year, costs go up: fuel, freight, parts, labor.

And now we should add tariffs to the mix.

Meanwhile, sponsorship dollars are harder to secure, and prize money can’t be relied on to keep pace either as both fall under the squeeze of tough macro-economic conditions.

The result? Teams are burning through budgets faster, with less margin for error. Without proactive cost management, many risk being priced out of competition—or forced to make painful compromises that hurt on-track performance.

Doing nothing is always a choice, and an understandable one: it is easy to make.

At least in the short-term.

However, in times where costs do not go down, this choice.means falling behind, or closing up shop completely.

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Finding Motorsports Sponsorship to Go Racing Is About to Get A Lot More Difficult

Finding Motorsports Sponsorship to Go Racing Is About to Get A Lot More Difficult

As costs increase, the cost for teams to make it to the track will increase. As this happens, it follows that the cost for a seat will increase as well.

Imagine that you had a plan to secure an amount to fund a season, and all of a suddent, that cost goes up 10%-20%, perhaps more.

How would you approach that?

More critically, we have to put ourselves in the shoes of sponsors. Whereas they might have been inclined to provide sponsorship to a driver or race team, are they as likely to scale - or even maintain - that support in a case where, for instance, their business has been greatly disrupted by the implementation of tariffs?

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