Vaucher Analytics – Turn Going Racing From Cost Center Into Growth
Protect budgets and sell more cars with smarter racing strategy
The Legacy Automobile Market Is Undergoing A Historic Reset
Chinese manufacturers are normalising high-spec, low price, and fast model cycles as the default.
As EVs converge on similar ranges, screens, and software, functional differentiation shrinks and emotion becomes the decisive factor: which marques feel aspirational, authentic, and worth paying more for.
Automobile brands that try to compete primarily on cost or features are playing a game they are structurally likely to lose.
For legacy manufacturers, the emotional edge that will make the difference comes above all from motorsport: decades of racing, icons, liveries, and stories that actually mean something to enthusiasts and buyers.
Yet inside most organisations, factory programs are still considered cost-centers rather than core commercial engines and strategic levers of differentiation.
Even motorsport programs delivering strong on-track results can find themselves at risk because their value is not properly assessed and communicated.
Vaucher Analytics exists to close that gap, helping automobile brands that invest heavily in motorsport turn those programs into strategic assets that sell cars, protect pricing power, and are far harder to challenge when budgets come under pressure.
The Quartz Protocol: A Playbook For Legacy Automakers to Leverage Motorsport Against the Competition From Chinese EVs
A practical framework (the Motorsport Value Capture Matrix) to see whether your brand is actually converting racing “proof” into consumer “halo”, or funding performance that never reaches the customer.
A clear strategic argument for why legacy OEMs can’t out-commodity Chinese EVs, and why motorsport-led emotion is their last defensible moat.
Tools for action, including a 10-question self-assessment plus a concrete audit approach to identify where motorsport value is lost in your racing program.
For OEMs and factory programs that refuse to treat motorsport as “just marketing”
Vaucher Analytics works with OEMs and factory-backed teams to turn racing from a vulnerable cost line into a commercial asset.
We audit how your program really shows up in the market, quantify what it delivers for sales and brand equity, and design the concrete links from track to showroom.
The result: racing budgets that are easier to defend, and heritage that sells more cars.
The Vaucher Analytics Motorsport Value Capture Audit
A focused 4–6 week diagnostic for automobile brands with significant motorsport programs
Designed for CMOs, motorsport directors and strategy leads at legacy OEMs under pressure from Chinese competition
The Vaucher Analytics Motorsport Value Capture Audit is designed for automobile brands that invest heavily in racing but lack a clear view of what those programs deliver commercially.
Over a concentrated 4–6 week period, Vaucher Analytics assesses:
How motorsport activity shows up from track to showroom
How heritage and live programs are currently used in marketing and sales
How performance is reported internally to executives and boards
The Result
The outcome is a clear, defensible view of what your motorsport program is really worth, where it is under-leveraged, and which changes would have the greatest commercial impact.
Return On Racing Newsletter
The newsletter at the intersection of motorsport grit and financial clarity.
The Return On Racing newsletter breaks down how manufacturers, factory programs, and series can turn racing from a vulnerable cost line into a real growth engine:
Case studies on how OEMs convert racing and heritage into showroom demand
Practical ways to prove motorsport’s impact to CEOs, CFOs, and boards
Track-to-market playbooks that link race weekends to sales and pricing power
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Why Automotive Brands and Motorsport Programs Choose Vaucher Analytics
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Track and Boardroom Fluency
Vaucher Analytics understands how factory programs run and how the C-suite thinks about capital allocation. That means your racing story lands in the rooms that matter: the boardroom, and the showroom.
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Results That Defend Your Budget
Vaucher Analytics quantifies what your motorsport program really does for sales, pricing power, and brand strength, turning “gut feel” and anecdotes into a business case that can’t be dismissed as a discretionary spend.
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Actionable Plans to Drive Results
You need specific, repeatable ways to turn race weekends, heritage, and content into showroom demand. Vaucher Analytics designs clear track-to-market playbooks on which your organization can execute immediately.
Return On Racing Podcast
Where the chequered flag meets the checkbook.
Return On Racing breaks down the strategies, stories, and signals that help manufacturers, factory programs, teams, and drivers turn going racing into a real commercial asset, not just a cost of doing business.
