Why Sim Racing Campaigns Are An Untapped Goldmine For Automotive Brands

Sim racing has become a technically sophisticated, community-rich ecosystem where players are not just consumers; they’re fans, evangelists, and lifelong car enthusiasts in the making. 

And yet, most automotive brands have barely scratched the surface of what this space can offer.

We’ve seen what’s possible in games like Test Drive: Ferrari Racing Legends over a decade ago.

While the physics may not have aged well, the structure, a narrative-driven, brand-specific campaign, remains a compelling model which hasn’t really been pushed forward in over a decade. 

In today’s fragmented gaming landscape, bringing that experience into modern sim racing platforms could unlock enormous value for brands and players alike.